The construction business is a highly competitive field with hundreds of companies vying for their next project. Unless you have the right connections and a powerful advertising campaign, it is quite possible for your company to suffer.
Construction is not your regular consumer business – as part of the industrial sector, construction is often handled by investors and will often be relegated to a long line of contractors. If you want to become one of these contractors and ensure that your business keeps going, you should be advertising your business.
Here are some ways for you to advertise your construction business in an effective manner.
Whenever you are constructing something, you can advertise your company using site hoardings. Similar to billboards but attached around the temporary fence around a construction site, it has multiple uses – to protect the construction area from theft and trespassing, to hide the unsightly construction work, and to advertise your company.
You can find gorgeous site hoarding designs from Embrace that will definitely catch the attention of whoever is looking at it. Site hoardings can also show off your construction site’s final output, to show your potential clients the beauty of your architecture.
Framed pictures within your office or around relevant areas is a great way to show off your construction work for anyone who is coming in for an assessment. Before and after pictures are especially popular, and there are entire television shows dedicated to showing off before and after shots of construction and renovation work.
If you really want to wow your audience, make sure that you hire a professional photographer to take pictures of your work for you.
Offer Free Energy and Water Saving Audits
When doing an assessment or talking with a potential client, always offer free energy and water saving audits, more commonly known as “green” audits. A lot of people care for the environment now so many are looking for better ways to improve their lives and do their part for Mother Nature.
Of course, those who are not so environmentally conscious also want to consider how much they can save by simply improving the infrastructure of their home before construction even starts. Properly planned areas lead to better, more efficient use of resources like water and electricity.
Offer Referral Awards
Referral awards, especially for loyal customers is a great way to advertise and a great way to give others and incentive to share your company’s services through word of mouth.
Each time someone makes a referral, you can give the referrer a special perk or discount. Of course, you can also offer a smaller discount to the ones who were referred.
Have a strong online presence
This is a no brainer in this day and age, but a lot of construction companies still do not bother updating their websites or keeping track of Facebook. Studies show that Facebook, Twitter, and other social media outlets receive more inquiries from potential new clients than other methods of contact.
If you want to connect with your audience, be up to date with your website and social media accounts.
This video can help you in building out your social media presence:
If you are starting up your business or taking it to the next level, more often than not you will need investors to be able to do it–unless you already have enough capital on their own. But not all people have enough capital to sink into their businesses… which is why you need investors to help you with your capital.
And not all investors are in the same town or city where you are from. Some may come from out of town. Other investors may even come from out of the country.
How To Find Investors For Your Business
And well… to get them to invest in your business venture, whether it’s a startup or an existing business you want to improve and take to the next level, you’re going to have to impress them.
One way you can impress your investors from out of town is to make sure that you plan well for when they are around. So ensure that you have plans for where to have them stay, where to take them, what to do while they’re around… Even if it is only a short overnight meeting–it’s still important.
So here are a few tips for keeping everything in tip top shape so that you can impress your investors.
Arrange for Quality Accommodation
You don’t have to pay for a 5 star accommodation in the UK, or even give them the best possible suite, but you do have to make sure that at the very least you make arrangements for quality accommodation–that is of course if they haven’t already made arrangements for themselves.
Make sure you put them up in a hotel with great amenities, service, and comfort.You want them well rested and happy–of course.
Ensure You Keep Them Well Fed, with a Satiated Belly
Another thing you can do is to make sure that you keep them fed and happy–people who are well fed and satisfied are often in good moods. Take note of food preferences and food allergies in case you ever need to make any special arrangements (for vegans/vegetarians or for people who are highly or even deathly allergic of things).
It might be wise to do a little research and find out what kind of food they like before you go off bringing them to your favourite places. You need to learn how to rub elbows and play the game.
Make Sure You Have a Well Put Together Presentation
Of course you should always ensure that you have a well put together presentation to show your potential investors. You want to make sure that you impress people so that they won’t want to do anything except invest in your venture, and perhaps even call on others to invest too, and get the word out.
And of course, don’t forget to entertain your guests if they will be around a while and will have a bit of free time. Take them to a game, karaoke, a bar, whatever is appropriate for a bit of fun–but don’t get too wild.
Do you ever have moments where you see something or look at an idea and think “oh wow, that’s amazing! Why didn’t I think of that before?”
Well, I have actually had plenty of those moments. And whenever I do have a moment like that I actually quite love it, because it just means that someone had an innovative idea, and you know how much I love and admire those!
Meanwhile, here is a quick video on how To install House Wrap:
It’s not always after all that people come up with something that actually makes quite a big difference in a certain market or industry.
Okay so why am I bringing this up now? Well, because while I was out on a pleasant stroll today, I saw what I thought was a building. It had advertising on one side and a facade of a building on the other…but as I looked more closely at it I realised that it wasn’t really a building, just wrapping around scaffolding that had stuff printed on it.
Okay it’s a bit hard to explain so I looked it up and it turns out that they were building wraps! I love this idea!
I want to advocate for companies offering building wrap print and install–it’s ingenious! It’s probably an idea that’s been done for a while but since it’s the first time I’ve come across it I do actually love it.
So here’s why I think it’s such a good innovation in not only the construction industry, but also the marketing industry.
Covers Up Eyesores
The first thing I loved about building wraps is the fact that they cover up those eyesores we call construction sites.
You have to admit, when you’re walking in the middle of the street where all the buildings are pretty and everything is clean, seeing a boarded up lot or fenced and tarped lot is not very nice.
Now with those building wraps the construction sites are hidden from sight. No dusty, messy looking construction sights to see (you see what I did there? :P)!
Apart from the fact that eyesores can be covered up by the building wraps, the building wraps serve another purpose too–the fact that they can be printed on.
Which of course means amazing things! Like that building wrap I saw for the first time today–it had advertising on one side and the facade of the building on the other side so people will know what the building will look like when it’s done. Also they had the construction company printed there.
Building wraps serve another purpose… to keep all the small debris in. Just like construction sites have some netting and fencing as well as tarps to ensure the fact that no passersby or construction crew get hurt, the building wraps can do the same to some degree.
Have you seen building wraps around lately? I think they’re just starting to get more popular now, but I find I actually quite love them!
One of the things that I like doing as a business major is inspiring others to become innovative leaders. More than anything, I like inspiring children to become the future’s innovative business leaders, so I spend a small part of my time teaching work shops and the like.
We all see news of child entrepreneurs leading successful lives and wish that our own children would be interested in getting into business early on. You see young designers selling their Lego creations online, a young boy starting up his own DIY animal shelter, and a child creating her own gallery worthy paintings.
How to Inspire Kids to be Innovative
While children will often do what they want, you can always push them in the right direction by igniting their interests. Here is how you can inspire young children to become business leaders in innovation:
Enrol them in an after school club
The various activities for an after school club are very stimulating and can bring out the best in a child. You can teach them to love science and technology if you want them to grow up to become inventors and programmers, or enrol them in an arts and crafts after school club to teach them creativity and patience.
Children who were enrolled in an after school club are more likely to grow up as inventive, innovative adults, because the drive for exploration and curiosity was instilled early.
Bring them to work
If your office has a “Bring your child to work” day, I suggest that you do so. Children love learning directly from their parents. Be open and invite them to help you in various tasks around the office and entertain any questions that your child may have.
I remember when my father brought me to work – he was a mail man and worked inside the post office. I was so amazed at how the mail was sorted and how everything was so organized. While I did not grow up to become another postal office worker like my father, I did learn to become organized with my work and my files over time.
Teach them to love reading
Reading, writing, and arithmetic is the foundation of innovation. If you want your children to become great business leaders in the future, teach them to love reading – they should be motivated to study and to learn for themselves, and the best way to do this is to encourage them to read.
Read to young children and get them the books that they want to read and enjoy. While you certainly can recommend books to them, it is best to allow children to discover what their own passions and interests are in the long run.
Business sense and inventiveness are all great things to have as an entrepreneur. Help your child become creative and innovative on their own, and the rest will follow. Remember that you only need to guide them, and they will surely grow up to become the leaders of tomorrow.
The pet care industry is a booming business that surprisingly proves itself to be recession proof. Despite lowered expenditure from consumers in other markets, the pet industry is still seeing strong retail growth, with more and more people choosing to care for their pets at home.
The pet industry collectively makes £35 billion in profit every year, due in part to the new innovations being introduced to improve pet care and health. Pet owners are simply better informed nowadays, and more and more are choosing better pet care products for their precious animal companions.
However, businesses who want to enter the pet care industry will see that there is tough competition, so creating new innovations and products are paramount to success. This years winners in pet care innovation are listed below.
Learn from them and see if your company can come up with new innovations based on what became trendy this year.
Grain-free, Organic Dog Food
If you visit barking heads, you will see a huge array of grain-free, organic dog food that provides superior nutrition for animals while still being available in a convenient kibble form.
The dog food market tends to be dominated by just a few large pet care companies but are notorious for using cheap quality ingredients that are unhealthy for pets.
This gave rise to the success of small, independent dog food companies such as Barking Heads, which use locally sourced, cruelty free, organic ingredients that are safe enough to be consumed by humans.
Simply changing the process of sourcing and creating the dog food is an innovation that many people sought after for their beloved pets.
Single Application Tick and Flea Control Products
Ticks, fleas, and other ectoparasites are always giving pet owners a hard time. Not only is an infestation unsightly and uncomfortable for your pet, it is also dangerous for you and your pet’s health because of the diseases that these types of parasites carry.
Most flea control products will have to be applied repeatedly over several days, sometimes even everyday. However, new innovations allow for single application products – they only need to be applied once, and they will last for several months instead of just days or weeks.
The pet supplement market has become extremely lucrative business in recent years. This is because companies have now come up with new innovations that address a number of different animal nutritional problems.
Dogs with health problems for example, benefit from taking multi-vitamins. Since dogs are averse to eating pills, many companies now offer supplements in the form of dog treats or other similar avenues that will make a pet more likely to take their supplements.
When it comes to pet care, entrepreneurs are at the front lines of innovation. Now that there is a demand for better pet products, independent companies are stepping up to fill in the gaps that huge pet food conglomerates have left. All you need is a good, new product that addresses old problems.
Being an innovative business owner also extends to the safety of your employees. In big industrial settings such as factories and warehouses, as well as at places such as truck yards and airports, safety is especially important.
These places are considered high risk areas, so the safety of both your employees and your products need to be taken into account. Here are some general tips to keep your employees and your cargo safe.
Separate Areas According to Purpose
In industrial settings, it is best to segregate areas according to purpose. You will need to separate foot traffic from vehicular traffic so that you can prevent collisions and injury. You can easily separate spaces by using plastic safety barriers.
Plastic safety barriers are easy to install and lightweight enough without using up too much space, but it still adds safety for all parties involved.
The reason why barriers exist is to keep lift trucks away from people who are walking. Fork lifts can have many blind spots, especially if a big crate or pallet is being moved.
Keeping areas for vehicles separate from where people are walking are key to preventing accidents.
The reason why you will want physical plastic barriers in place rather than just painting some lines on the floor is so that human mistakes are minimized. People tend to overlook lines all the time, but plastic barriers are sure to be noticed.
Get Proper Hazard Communication
All industrial areas need a proper hazard communication system. With clanking machines and loud whirring, it will be difficult to communicate in such large spaces. Get a good PA system that can be heard at all parts of the workplace. You should also have a safety alarm in place to indicate fire or other kinds of emergency.
Your employees should be trained to identify hazards and know what to do in case something happens. Fire exits should be available, and first aid kits should be within easy reach. If possible, give all of your employees a hand held radio so that they can easily communicate with each other over short distances.
Require Safety Gear for All Employees
Businesses that specialize in manufacturing and transport should always require that their employees wear safety gear. Basic standards require steel toed safety boots, a safety vest, and a hard hat. Gloves and safety goggles are also recommended for most applications. Naturally, shirt and trousers should be standard issue.
Safety gear prevents deadly injuries such as crushed toes and head trauma.
Proper Lighting and Flooring
Along with good plastic barriers that prevent bumps and scrapes as well as collisions, proper lighting and flooring are equally important. Always make sure that work areas are properly lit, and that the floor is free of tripping hazards and drips. Slippery surfaces are dangerous, so if needed, add rubber industrial matting to prevent people from getting hurt.
A good business owner should not only focus on innovation within his company, but take note of innovations in workplace safety as well. High-tech industrial plastic barriers and brand new hard hats keep your employees and your cargo safe and sound.