The pet care industry is a booming business that surprisingly proves itself to be recession proof. Despite lowered expenditure from consumers in other markets, the pet industry is still seeing strong retail growth, with more and more people choosing to care for their pets at home.
The pet industry collectively makes £35 billion in profit every year, due in part to the new innovations being introduced to improve pet care and health. Pet owners are simply better informed nowadays, and more and more are choosing better pet care products for their precious animal companions.
However, businesses who want to enter the pet care industry will see that there is tough competition, so creating new innovations and products are paramount to success. This years winners in pet care innovation are listed below.
Learn from them and see if your company can come up with new innovations based on what became trendy this year.
Grain-free, Organic Dog Food
If you visit barking heads, you will see a huge array of grain-free, organic dog food that provides superior nutrition for animals while still being available in a convenient kibble form.
The dog food market tends to be dominated by just a few large pet care companies but are notorious for using cheap quality ingredients that are unhealthy for pets.
This gave rise to the success of small, independent dog food companies such as Barking Heads, which use locally sourced, cruelty free, organic ingredients that are safe enough to be consumed by humans.
Simply changing the process of sourcing and creating the dog food is an innovation that many people sought after for their beloved pets.
Single Application Tick and Flea Control Products
Ticks, fleas, and other ectoparasites are always giving pet owners a hard time. Not only is an infestation unsightly and uncomfortable for your pet, it is also dangerous for you and your pet’s health because of the diseases that these types of parasites carry.
Most flea control products will have to be applied repeatedly over several days, sometimes even everyday. However, new innovations allow for single application products – they only need to be applied once, and they will last for several months instead of just days or weeks.
The pet supplement market has become extremely lucrative business in recent years. This is because companies have now come up with new innovations that address a number of different animal nutritional problems.
Dogs with health problems for example, benefit from taking multi-vitamins. Since dogs are averse to eating pills, many companies now offer supplements in the form of dog treats or other similar avenues that will make a pet more likely to take their supplements.
When it comes to pet care, entrepreneurs are at the front lines of innovation. Now that there is a demand for better pet products, independent companies are stepping up to fill in the gaps that huge pet food conglomerates have left. All you need is a good, new product that addresses old problems.