"It is important for CEOs and others concerned with the innovation function to be aware of the potential and nature of the network-centric innovation approach. This well-written, well-organized book on that topic should be high on their reading list." - Journal of Product Innovation Management, Nov 2008.

"The Global Brain is an enjoyable read, filled with practical insights about how to create value by innovating together with the outside world" - Research-Technology Management, Jan/Feb 2008

 

To innovate more effectively, you must harness powerful new sources of creativity from both inside and outside your company. You know that ... but you also know that “one size fits all” approaches to network-centric innovation don’t work. The Global Brain helps you systematically identify and execute the right network-centric innovation strategy for your business.

Drawing on the experiences of the world’s most successful innovators, Satish Nambisan and Mohanbir Sawhney show how to identify the specific roles your company should play in innovation networks, the specific capabilities it must create, and the specific steps it must take to prepare. You’ll find practical guidance on every facet of network-centric innovation, from identifying opportunities to implementing metrics, enhancing operations to overcoming “not invented here” cultures.

Whether you’re a C-level executive with ultimate responsibility for innovation, or a manager who is responsible for driving innovation initiatives, The Global Brain brings clarity and rigor to the entire process — helping you achieve the results you’re innovating for: profitable, sustainable growth.

 

 

Coming Soon: The Global Brain in Chinese, Italian, Korean, Spanish, Taiwanese, Romanian, ... and other languages!