Advance Praise for the Global Brain

"This is a very important book on a very important topic by two of the world's foremost authorities in innovation. It bears the hallmark of great business writing. The authors do not sell a one-size fits-all prescription for every company's innovation problems. Rather, they offer different roadmaps that can be tailored to each company's situation. This is what makes their work so broadly useful."
 -Clayton M. Christensen, Robert & Jane Cizik Professor of Business Administration, Harvard Business School

 “Applied Innovation is what creates value in organizations; it’s just very hard to do it. Nambisan and Sawhney have written a book that constructs a truly effective bridge between network driven innovation and its application. A refreshing look at Innovation and its practice. Useful for every business leader who is perplexed at the thought of actually ‘getting Innovation done.’”
 -Azim Premji, Chairman and CEO, WIPRO Technologies

 “There is no dearth of innovative ideas.  There is only a dearth of models for finding them.  These models are now available, thanks to Nambisan and Sawhney’s brilliant tour through the world of networks.”
 -Philip Kotler, SC Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management

 “The authors of The Global Brain draw insightful links between the network's globalizing effect on business and the critical importance of innovation in this rapidly evolving marketplace. Innovation today reaches well beyond R&D and the people working for any one company, and includes the free and open source movement, one of the many interesting topics thoughtfully considered in this new book."
 -Jonathan Schwartz, CEO and President, Sun Microsystems

“Global Brain provokes innovation practitioners with fresh conceptual and practical insights as it explores the rapidly evolving landscape of network-centric innovation that promises to achieve higher innovation productivity. A must read for global corporations seeking to differentiate themselves through innovation in a highly competitive marketplace.”
 -Uma Chowdhry, Senior Vice President and Chief Science and Technology Officer, DuPont

“After reading this thoughtful and well-researched book, you’ll find it difficult not to open your innovation sourcing strategy to the outside world. The “Local Brain” – innovations from your company’s employees – is still important, but it clearly needs to be augmented by the Global Brain.”
 -Thomas H. Davenport, President’s Distinguished Professor of Information Technology and Management, Babson College

“The world in which we develop products and services has forever changed and the Global Brain is a great aid in understanding how.  This book has the right combination of theory, practical examples and frameworks to help advance the way companies think about innovation.  It should be required reading for managers in both large and small enterprises.”
 -Rod Nelson, Vice President, Innovation and Collaboration, Schlumberger

 “You can not get comfortable in today's world.  You continually need to think of what is next and how you can improve upon where you are today. Global Brain will not give you the answers – no book will. What this book does, backed by thorough research, is help you to open up the broad range of options and opportunities available to successfully innovate within your specific environment – this is where I see Global Brain as a competitive advantage.”
 -Jeff Jansma, Director, New Product Commercialization, Herman Miller

 “You will find yourself referring often to Global Brian as you chart your course forward on network-centric innovation approaches. A must read book on this topic.”
 -Vijay Govindarajan, Earl C. Daum Professor of International Business, Tuck School, Dartmouth, Co-author, Ten Rules for Strategic Innovators

"Innovation in the 21st century requires a fundamental shift in thinking and approach. Nambisan and Sawhney offer a systematic and incisive analysis of the diverse opportunities available to companies to tap into the Global Brain. You will come away with a clear understanding of the best options for your company, and the most effective means to pursue them. A superb book!
 -Denis Browne, Senior Vice President, Imagineering, SAP Labs

 “This book provides an engaging and insightful account of a phenomenon that is of interest to practitioners and theorists alike. Innovation is no longer confined within firm boundaries and the increasingly distributed model of innovation is amply evident to most observers. Readers will find a succinct and powerful set of ideas on this novel phenomenon. A must read for managers and researchers.”
 -Ranjay Gulati, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management

“Successful innovation is a difficult, often confusing, wilderness-like journey. This book gives you the map and the tools to master the challenges and forge a high speed path to innovative success.”
 -Toby Redshaw, Corporate Vice President, Innovation, Data Enabling Platforms and Architecture, Motorola

“Global Brain captures the mind and imagination instantly! Its focus on profitable growth, lesson on "how the mighty can stumble", insights on "Network-Centricity" and a road map for navigating the landscape for innovation, make it a very compelling book to read. Executives at middle to senior levels, who want to go beyond company walls to innovate, compete, and grow must read Nambisan and Sawhney's Global Brain.”
 -Harit Talwar, Executive Vice President, Discover Financial Services